A scientific mystery
Science has managed to reproduce the same process as that of nature. These ethical lab-grown diamonds are traceable and free from any connection with blood diamonds.
Lab-grown diamonds have the same physical, chemical and visual characteristics as mined diamond – the Four Cs: clarity, color, carat, cut – without the negative consequences related to the extraction of natural diamonds.
It is impossible to distinguish between a mined diamond and a lab-grown diamond to the naked eye. It is a truly magical diamond.
The only difference between the two comes from their years of existence: one of them lies in the bowels of the earth and is millions of years old, while the other is grown in a lab in a few weeks thanks to a method called HPHT (High Pressure High Temperature).
MYSTERYJOY adopts an ethical and sustainable approach throughout its creative process, with a strong awareness of environmental issues.
A dreamlike mystery
The first collection takes us into the mad world of Lewis Carroll and Alice in Wonderland.
An account of who we once were and who we must be, almost as a necessity to rediscover our inner child. MYSTERYJOY's creations are voluntarily inspired by fortune-telling, bringing a symbolic dimension to each piece.
Every element in the deck of cards refers to astrology. Through its jewelry, MYSTERYJOY wants to bring out authentic personality traits and convey a sense of irreverence, a feeling of uniqueness, of constant countercurrent.
Each collection will explore a different, parallel universe, like an inception, a dream within a dream.
In its imagery, MYSTERYJOY combines reality and dream. The dream narratives are always very saturated. They illustrate the rupture with the real world.
The MYSTERYJOY women thus become peculiar and sublime creatures.
"Our childhood was infused with cartoons, books and films that filled our eyes with stars. These fictional characters made us dream, they took us on a journey through stories with surreal, fantastic and fanciful settings, and the atmosphere of mysterious fairy tales.”
Jewelry has been a consuming, constant, ever-present passion for Joy since childhood.
A diamond specialist (graduate of the HRD school in Antwerp) and a graduate in gemmology from the Institut National de Gemmologie in Paris, Joy spent a few years learning from a jewelry designer she holds dear to her heart before starting a new chapter on her own with MYSTERYJOY.
Joy Toledano creates jewelry like a magician does his tricks. Each piece is designed just like a cryptic story to be told, a book to discover. Confronted with the issues arising from the use of mined diamonds, she became interested in ethical "magical" as she likes to call them – diamonds, grown in a lab.
Her conviction that the future of jewelry lies in this sustainable approach led her to launch MYSTERYJOY in 2019.
"Your eyes look like jewels"
An ode to childhood and imagination, MYSTERYJOY plays with references to the mesmerizing atmosphere of 18th- and 19th-century fairy tales.
Through her creations meticulously crafted in France using 18-carat gold, Joy simply recounts her night-time thoughts, and the mysterious stories she has made up. In a way, she hopes to make women dream, to bring them back to the innocence and sweetness that lie hidden in their secret gardens.